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Chicago, IL – September 17, 2025 – Today, Zacks Investment Ideas feature highlights DraftKings (DKNG - Free Report) .
Football Season Could Massively Benefit This Stock
As many are aware, football season is in full swing now, with many glued to their TVs on weekend afternoons. While the season kicking off is exciting for fans, several companies, including DraftKings, are also undoubtedly excited, with their gaming operations set to see a surge.
Let’s take a closer look at how the company presently stacks up.
DraftKings Breaks Records
DKNG shares have modestly outperformed relative to the S&P 500 in 2025 so far, gaining roughly 15% compared to the S&P 500’s 13% gain. Quarterly results have overall been solid, with DraftKings posting records for revenue, net income, and adjusted EBITDA throughout its latest period.
Perhaps most interestingly, the stock has performed bullishly in back-to-back football seasons. The stock’s strength throughout football season isn’t totally surprising given the increased interest in sports wagers and fantasy-related services, with the company’s results throughout the period regularly reflecting the increased interest.
Notably, DraftKings maintained its current-year sales outlook following its latest release, with management now expecting sales to reach the upper band of previously announced guidance. And the company keeps attracting new customers, with Monthly Unique Payers (MUPs) increasing 6% to 3.3 million throughout the above-mentioned period.
Below is a chart illustrating the company’s MUPs on a quarterly basis. The reported 3.3 million figure crushed our consensus estimate by more than 25%, owing to its momentum.
Keep in mind that DraftKings is live with mobile sports betting in 25 states (and Washington, DC), representing roughly 49% of the U.S. population. The company plans to launch its operations in Missouri this year, with future growth clearly visible as the company pushes for more regulatory approvals.
Bottom Line
With a fair chunk of the population now glued to TV screens on weekend afternoons, gaming titan DraftKings is looking to hit its stride, with the company regularly seeing surges in gaming and fantasy-related operations throughout the period.
The stock has also tended to do well during the season, likely a reflection of positive sentiment stemming from increased activity. The stock reflects a prime selection for those seeking exposure to the craze, though investors should be aware of its volatile nature.
Why Haven't You Looked at Zacks' Top Stocks?
Since 2000, our top stock-picking strategies have blown away the S&P's +7.7% average gain per year. Amazingly, they soared with average gains of +48.4%, +50.2% and +56.7% per year.
Today you can access their live picks without cost or obligation.
Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.
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Zacks Investment Ideas feature highlights: DraftKings
For Immediate Release
Chicago, IL – September 17, 2025 – Today, Zacks Investment Ideas feature highlights DraftKings (DKNG - Free Report) .
Football Season Could Massively Benefit This Stock
As many are aware, football season is in full swing now, with many glued to their TVs on weekend afternoons. While the season kicking off is exciting for fans, several companies, including DraftKings, are also undoubtedly excited, with their gaming operations set to see a surge.
Let’s take a closer look at how the company presently stacks up.
DraftKings Breaks Records
DKNG shares have modestly outperformed relative to the S&P 500 in 2025 so far, gaining roughly 15% compared to the S&P 500’s 13% gain. Quarterly results have overall been solid, with DraftKings posting records for revenue, net income, and adjusted EBITDA throughout its latest period.
Perhaps most interestingly, the stock has performed bullishly in back-to-back football seasons. The stock’s strength throughout football season isn’t totally surprising given the increased interest in sports wagers and fantasy-related services, with the company’s results throughout the period regularly reflecting the increased interest.
Notably, DraftKings maintained its current-year sales outlook following its latest release, with management now expecting sales to reach the upper band of previously announced guidance. And the company keeps attracting new customers, with Monthly Unique Payers (MUPs) increasing 6% to 3.3 million throughout the above-mentioned period.
Below is a chart illustrating the company’s MUPs on a quarterly basis. The reported 3.3 million figure crushed our consensus estimate by more than 25%, owing to its momentum.
Keep in mind that DraftKings is live with mobile sports betting in 25 states (and Washington, DC), representing roughly 49% of the U.S. population. The company plans to launch its operations in Missouri this year, with future growth clearly visible as the company pushes for more regulatory approvals.
Bottom Line
With a fair chunk of the population now glued to TV screens on weekend afternoons, gaming titan DraftKings is looking to hit its stride, with the company regularly seeing surges in gaming and fantasy-related operations throughout the period.
The stock has also tended to do well during the season, likely a reflection of positive sentiment stemming from increased activity. The stock reflects a prime selection for those seeking exposure to the craze, though investors should be aware of its volatile nature.
Why Haven't You Looked at Zacks' Top Stocks?
Since 2000, our top stock-picking strategies have blown away the S&P's +7.7% average gain per year. Amazingly, they soared with average gains of +48.4%, +50.2% and +56.7% per year.
Today you can access their live picks without cost or obligation.
See Stocks Free >>
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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.